Brand Activation Proposal · University of Houston Athletics
Cage Rage
2026
So much more than just a photo booth — an experience they'll remember all season.
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Booth Boxx is so much more than just a photo booth. We provide an experience they will remember all season.
Cage Rage is the biggest student energy event on the UH calendar. With thousands of Cougars flooding the field before the first kickoff, every second is a shareable moment — and every photo with your sponsor's logo is a brand impression that lives way past the night.
5K
Students in attendance — every one a potential brand impression
∞
Shares — branded photos delivered via text, posted straight to social
48h
Full content gallery + lead data delivered to your team post-event
Included in Every Experience
Every experience includes
built-in branding opportunities.
built-in branding opportunities.
From the moment a student taps the screen to the moment they post their photo — your sponsor is visible at every touchpoint. Included in all experiences.
Touchpoint 01
A Customized
Start Screen
Start Screen
The first thing every student sees before they ever take a photo. The booth touchscreen displays your custom branded start screen — UH logo, Cage Rage branding, and your sponsor logo front and center. Every single interaction starts with your brand.
Touchpoint 02
Every Print.
Branded.
Branded.
Every photo strip and 4×6 print carries a fully custom Cage Rage template — UH branding at the top, sponsor logo on the panel, and a "Presented by [Sponsor]" footer bar across the bottom. Students keep these. They go on fridges, in wallets, on dorm walls.
UH + Cage Rage header — event branded on every output
Sponsor logo panel — right side of every 4×6 print
"Presented by" footer — on every print and digital share
Touchpoint 03
Delivered
to Their Phone.
to Their Phone.
The moment students finish their photo, it's sent straight to their phone via text. The SMS includes a custom message — "Here's your Cage Rage photo!" — and a link to their branded gallery page where they can download and share. Your sponsor branding is on that landing page too.
Custom SMS message — branded with event name
Branded landing page — sponsor visible when they tap the link
Lead capture — every phone number collected for UH + sponsor
Touchpoint 04
Digital Gallery.
Sponsor Visible.
Sponsor Visible.
Every photo lives in a branded gallery page after the event. Students share the link. Their friends open it. Your sponsor is on that page every single time. The gallery is delivered to UH's team within 48 hours, along with all lead data collected during the event.
Branded gallery page — sponsor present on every view
Social sharing built in — students post directly to Instagram, TikTok
48hr delivery — full gallery + lead data to UH team post-event
Choose your experience
Three experiences.
One unforgettable night.
One unforgettable night.
Experience 1
The Classic
Everything that worked last year — elevated and sponsor-ready.
$2,450
2.5 hours of activation
- Stationary print booth — unlimited 2×6 or 4×6 prints
- Sharing station — instant digital delivery via text
- Custom Cage Rage template with sponsor logo
- Solid black backdrop
- 2 custom UH-branded prop sets — included
- Digital gallery within 48 hours
- Lead capture: guest emails + phone numbers
⭐ Recommended · Experience 2
The Full Experience
Solve the line. Double the content. Maximum impressions.
$3,650
2.5 hours · dual activation
- Everything in Experience 1
- + Roaming Photo Booth — ring-lit, handheld, fully mobile
- Captures photos, GIFs & Boomerangs on the field
- Video collection: "What excites you most this season?"
- Branded overlay on every roaming share
- Concourse booth + field roamer = zero bottleneck
- All clips delivered for UH social use
Experience 3
The Premium
The one they'll still talk about at the first game.
$4,950
2.5 hours · full activation
- Everything in Experience 2
- + Live Keychain Printing Station
- Custom photo keychain printed on-site in minutes
- Dedicated keychain attendant keeps flow moving
- Branded keychain backing — sponsor logo on reverse
- Guests choose if they want one — no pressure
Experience 01
The Print Booth
Included in all experiences
Stationary. Branded. Unmissable.
Anchored on the concourse near the student entry — a fully-branded experience with a curved queue to keep the entrance clear. Guests step in, grab a custom UH prop, and walk away with a print in hand and the photo in their phone in under 60 seconds.
- Solid black backdrop — photos pop, especially against UH red branding
- Custom Cage Rage template with sponsor logo on every print and digital share
- Sharing station delivers the photo via text instantly
- Physical print is a keepsake students actually keep
- All guest contact info captured for UH + sponsor lead data
- Tented placement available for weather protection
Experience 02
The Roamer
Experience 2 + Experience 3
No line. No wait. Just the moment.
A handheld, ring-lit photo booth that moves through the crowd — capturing students right where the energy is. While the print booth handles the concourse queue, the Roamer works the field so nobody misses out.
- Same quality output as a stationary booth — ring-lit, crisp, gallery-ready
- Captures photos, GIFs, and Boomerangs mid-crowd, mid-moment
- Video interviews: "What are you most excited for this season?" for UH social
- Branded overlay on every share — sponsor visible on every clip
- No bottleneck — the experience comes to the students
- All content delivered within 48 hours for UH marketing use
Experience 03
The Keychain Station
Experience 3 exclusive
A keepsake they carry all semester.
Guests take a photo at the print booth, and minutes later they're holding a custom keychain printed with that exact image. Instant, personal, and they'll carry it on their keys long after Cage Rage is over.
- Live keychain printing — produced on-site, not mailed later
- Dedicated attendant keeps the flow moving (adds ~3–4 min)
- Purely optional for each guest — no hold-up for anyone who just wants their print
- Sponsor logo printed on the keychain backing — visible every time they use their keys
- The most tangible, lasting impression Booth Boxx offers
Custom Props
Your brand in their hands.
Last year's generic props left something on the table. This year, every prop is built specifically for Cage Rage — custom designed, UH-branded, and available for sponsor co-branding. When students hold these in photos, your sponsor is in the shot.
UH Helmets
Actual or replica football helmets guests hold or wear. Wiped between uses by attendants. The ultimate Cage Rage prop for a pre-season hype event.
Sponsor Brandable
Cage Rage Signs
Custom cut signs reading "CAGE RAGE," "GO COOGS," and season hype phrases — sized for photos, styled in UH Scarlet and White.
Sponsor Brandable
Megaphone Props
Oversized photo-ready megaphone props. Custom printed with Cage Rage branding. Guests naturally ham it up with these — perfect for energy shots.
Sponsor Brandable
Number Frames
"#1 Coog" and jersey number frames guests hold up — creates immediate social-ready content. Works especially well with the Roamer out on the field.
Sponsor Brandable
Shasta Ears & Paws
Oversized mascot paw cutouts and Cougar ear headbands — fun, fast to use, highly photogenic. A crowd favorite for the Roamer moving through the field.
Sponsor Brandable
Custom Build Available
Have a prop idea? We design and produce it. Booth Boxx handles full prop production — design, print, cut, deliver. Tell us your vision.
Fully Custom
Sponsor integration: Every prop is a branding opportunity. We add sponsor logos, colors, or messaging to any custom piece — so when students hold a prop in their photo, they're holding a branded asset that lives in their camera roll and gets shared to their feed. Props are included in all experiences. Production requires confirmation by end of July.
Upgrade Options
Take it further.
Three ways to level up.
Three ways to level up.
Add any of these to your chosen experience. Each one adds a layer of branding, engagement, or wow factor that students won't forget.
Optional upgrades
Level up any experience
AI Photo Experience
Transform students into Coogs, football players, or cartoons. Add Shasta in the corner doing bunny ears. Fun overlays — sunglasses, helmet graphics, Cage Rage frames. All tested in advance.
+ $525
Custom Backdrop Upgrade
Trade the solid black for a fully designed step-and-repeat or branded backdrop. Sponsor logo behind every single photo — maximum impressions at maximum size.
+ $350
Video Collection
Roamer walks the field mic-in-hand collecting student hype clips — "what are you most excited about this season?" Delivered as individual clips ready to edit for UH social.
Included in Pkg 2+
Full Lead Data
Every guest email and phone number organized and delivered within 48 hours. First-party data from engaged UH students — yours to keep and use for marketing.
Included in all pkgs
For your sellers
Every touchpoint
is a sponsor impression.
Here's exactly where the sponsor shows up — so your team can sell this with confidence.
Photo Template
Sponsor logo on every photo printed and shared — thousands of impressions living in phones and feeds long after the event.
Digital Delivery Screen
Sponsor branding on the sharing interface — every student sees it when they receive their photo via text.
Branded Props
Sponsor name or logo on custom props students hold in photos — in the shot every time, no extra effort needed.
Video Content Rights
All clips and gallery content available for UH marketing — sponsor assets built into every deliverable.
Keychain Backing
Sponsor logo on the reverse of every keychain — students carry it on their keys all semester. (Experience 3)
Lead Data
Guest contact list post-event — real first-party data from engaged UH students, ready for re-marketing campaigns.
Why Booth Boxx
We've done
Cage Rage before.
Cage Rage before.
We know the space. We know where the lines form, where the energy is, and how to set up for a crowd this size. No surprises on August 27th.
Trusted by Houston's biggest brands. Sephora, HCA Healthcare, Houston Zoo, Hotel ZaZa, City of Houston — 100+ activations across the city.
Fully insured. $1M general liability. Certificate of insurance provided to UH Athletics on request — no friction for your risk team.
LGBTBE-certified, Black woman-owned. Houston's premier luxury photo booth experience, built on community and inclusion from day one.
Custom everything. Templates, overlays, props, backdrops — all designed to your brand, not generic stock.
"The kids loved it. They loved having something physical — like a keepsake for them."
UH Athletics — Cage Rage 2026 Feedback
Investment Summary
Side-by-side comparison
| What's Included | Pkg 1 · Classic | Pkg 2 · Full Experience | Pkg 3 · Premium |
|---|---|---|---|
| Print Booth + Sharing Station | ✅ | ✅ | ✅ |
| Custom Cage Rage Template + Sponsor Logo | ✅ | ✅ | ✅ |
| Custom UH-Branded Props | ✅ | ✅ | ✅ |
| Digital Gallery + Lead Data | ✅ | ✅ | ✅ |
| Roaming Experience (field) | — | ✅ | ✅ |
| Video Collection for UH Social | — | ✅ | ✅ |
| Live Keychain Printing Station | — | — | ✅ |
| Attendants On-Site | 1 | 2 | 3 |
| Total Investment | $2,450 | $3,650 | $4,950 |
Payment Terms: 50% retainer due upon contract signing to hold August 27th. Remaining balance due 14 days prior to event. All experiences include setup, breakdown, and 2 custom prop sets.
Ready to lock it in?
We need to confirm by end of July to allow time for custom prop production, AI concept testing, and template design. August gets busy fast — let's secure August 27th now.
1
Confirm experience selection and sponsor requirements
2
Submit sponsor brand assets — logo, colors, any guidelines
3
Sign contract and submit 50% retainer to hold August 27th
4
We handle all design, prop production, and logistics from here
Event Logistics
Everything you need to know
before August 27th.
before August 27th.
Here's how Cage Rage 2026 runs from our side — staffing, setup, load-in, placement, and everything that happens after the event.
1
Load-In: 3:30 – 5:30 PM
Booth Boxx arrives 2–2.5 hours before the event start for setup. We handle all equipment transport, positioning, and tech testing. A venue contact or event staff member should be available to confirm placement and power access. We require one standard 110V outlet within 25 feet of the booth setup location.
2
Event Runs: 6:00 – 8:30 PM
Full 2.5-hour activation window. All booths are staffed and running from the moment doors open. For Experience 2 and 3, the Roamer deploys onto the field immediately while the stationary booth is active on the concourse. Attendants manage guest flow, assist with props, and capture video clips throughout.
3
Breakdown: 8:30 – 9:00 PM
Full equipment breakdown takes approximately 30 minutes. All Booth Boxx equipment, props, and materials are removed completely. No cleanup required from UH staff.
4
Post-Event Delivery: Within 48 Hours
Full digital gallery delivered via download link. All video clips from the Roamer organized and ready for UH social team use. Lead data (guest emails + phone numbers) delivered in a clean spreadsheet. All files are yours to keep — no licensing fees, no restrictions.
📍
Recommended Placement
Print Booth: Concourse near student entry gate — tented for weather protection, curved queue to avoid blocking entry.
Roamer (Pkg 2+): Active on the field, moving through the crowd where the energy is.
Roamer (Pkg 2+): Active on the field, moving through the crowd where the energy is.
⚡
Power & Space Requirements
Power: 1 standard 110V outlet within 25 ft
Space: Minimum 10×10 ft for booth setup
Tent: Recommended — concourse location provides built-in weather cover under the stairs
Internet: Hotspot provided by Booth Boxx for sharing station
Space: Minimum 10×10 ft for booth setup
Tent: Recommended — concourse location provides built-in weather cover under the stairs
Internet: Hotspot provided by Booth Boxx for sharing station
👥
Staffing
All experiences include professional branded attendants — staffing scales with your experience. All attendants wear Booth Boxx branded attire and are trained on guest engagement.
🌧️
Weather Policy
Booth Boxx does not set up in rain or extreme heat without a covered tent structure. The concourse location at TDECU provides built-in cover. Outdoor events in August require prior approval and a covered setup area. If weather forces cancellation on the day of, we will reschedule at no additional charge.
🎨
Design & Production Timeline
Template design: Begins after sponsor assets received
Props production: 2–3 week lead time
AI experience testing: 1 week
Final approval: 7 days before event
All deadlines require experience confirmation by end of July.
Props production: 2–3 week lead time
AI experience testing: 1 week
Final approval: 7 days before event
All deadlines require experience confirmation by end of July.
📋
What UH Provides
Venue access: Load-in area + power source
Sponsor assets: Logo files (PNG/SVG), brand colors
Prop coordination: Helmet/prop loans if desired (attendants handle sanitation)
Staff contact: One point of contact on event day
Sponsor assets: Logo files (PNG/SVG), brand colors
Prop coordination: Helmet/prop loans if desired (attendants handle sanitation)
Staff contact: One point of contact on event day
🛡️
Fully Insured — COI Available on Request
Booth Boxx carries $1,000,000 in general liability insurance. A Certificate of Insurance naming University of Houston as additionally insured is available upon request — standard turnaround is 2 business days.
COI on Request